Rico y Punto is a food truck that focuses on serving delicious flatbreads because they’re “born to be yummy!”. The owners contacted me to create the logotype and brand identity, as well as the food truck graphics. It was my first time creating the graphic design for a food truck so I was excited! In contrast to the other food trucks in Guatemala, the design was focused on clean lines & bright colours so that the food truck would stand out among the other ones. The logotype is a contrast between organic & geometric lines, with a hand-made lettering intervention. Visit their facebook page here!